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Core Purpose

This notification amends the detailed Accounting Procedure for meeting the expenditure for Advertising and Publicity of Postal Life Insurance (PLI) and Rural Postal Life Insurance (RPLI).

Detailed Summary

This notification, S.O.3065(E), issued by the Ministry of Communications, Department of Posts (Directorate of Postal Life Insurance) on July 1, 2025, partially modifies Department of Posts Notification No. 46-2/2008-LI (Vol-II) dated August 12, 2016, published in the Gazette of India Extraordinary No. 2045 dated August 17, 2016. The amendment shifts the funding source for advertising and publicity expenditures of Postal Life Insurance (PLI) and Rural Postal Life Insurance (RPLI) from the current budgetary support under Major Head 3201 (Postal Services) to Major Head 8016 (Income and Expenditure of Post Office Insurance Fund). Specifically, all payments for PLI and RPLI advertising and publicity shall now be debited to Major Head 8016 (Management Cost), Sub-Major Head 06 (Promotion & Marketing), Minor Head 101 (Promotion and Marketing in respect of PLI/RPLI Funds), with Sub Head 01 for PLI and Sub Head 02 for RPLI, both under Detailed Head 05 (Debit all payments). This notification comes into force with effect from July 1, 2025, and is signed by TANWEER QAMAR MOHAMMAD, Chief General Manager (PLI).

Full Text

REGD. No. D. L.-33004/99 The Gazette of India CG-DL-E-10072025-264501 EXTRAORDINARY PART II-Section 3-Sub-section (ii) PUBLISHED BY AUTHORITY No. 2998] NEW DELHI, WEDNESDAY, JULY 9, 2025/ASHADHA 18, 1947 4518 GI/2025 (1) 2 THE GAZETTE OF INDIA: EXTRAORDINARY [PART II-SEC. 3(ii)] MINISTRY OF COMMUNICATIONS (Department of Posts) (DIRECTORATE OF POSTAL LIFE INSURANCE) NOTIFICATION New Delhi, the 1st July, 2025 S.O.3065(E).— In partial modification of Department of Posts Notification No. 46-2/2008-LI (Vol-II),dated the 12th August, 2016 published in the Gazette of India Extraordinary No. 2045 dated August 17, 2016, the President is pleased to make the amendment of Part-II-Sec-3(ii), Sl No. 5 of detailed Accounting Procedure to meet the expenditure for Advertising and Publicity of Postal Life Insurance (PLI) and Rural Postal Life Insurance (RPLI) from MH-8016 (Income and Expenditure of Post Office Insurance Fund) instead of the current budgetary support from MH-3201 (Postal Services). 1. All the PAYMENTS on account of Advertising and Publicity of Postal Life Insurance (PLI) and Rural Postal Life Insurance (RPLI) shall be debited to Major Head 8016, Sub-Major Head 06, Minor Head 101 and Sub Head 01 and 02, as under: 1.1 For PLI: +-----------------+-----------------+-------------------------------------+ | Major Head | 8016 | Management Cost | +-----------------+-----------------+-------------------------------------+ | Sub Major Head | 06 | Promotion & Marketing | +-----------------+-----------------+-------------------------------------+ | Minor Head | 101 | Promotion and Marketing in respect | | | | of PLI Funds | +-----------------+-----------------+-------------------------------------+ | Sub Head | 01 | Advertisement and Publicity | +-----------------+-----------------+-------------------------------------+ | Detailed Head | 05 | Debit all payments | +-----------------+-----------------+-------------------------------------+ 1.2 For RPLI: +-----------------+-----------------+-------------------------------------+ | Major Head | 8016 | Management Cost | +-----------------+-----------------+-------------------------------------+ | Sub Major Head | 06 | Promotion & Marketing | +-----------------+-----------------+-------------------------------------+ | Minor Head | 101 | Promotion and Marketing in respect | | | | of RPLI Funds | +-----------------+-----------------+-------------------------------------+ | Sub Head | 02 | Advertisement and Publicity | +-----------------+-----------------+-------------------------------------+ | Detailed Head | 05 | Debit all payments | +-----------------+-----------------+-------------------------------------+ 2. This notification shall come into force with effect from 01st day of July 2025. [F. No. 28-02/2025-LI] TANWEER QAMAR MOHAMMAD,Chief General Manager (PLI) (Equivalent to the Rank of Addl. Secy.Government of India) Uploaded by Dte. of Printing at Government of India Press, Ring Road, Mayapuri, New Delhi-110064 and Published by the Controller of Publications, Delhi-110054. SOURABHA NATH Digitally signed by SOURABHA NATH YADAVA YADAVA Date: 2025.07.10 14:26:05 +05'30'

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